Services
Defined scope. Honest starting points.
Aura brings strategy, design, engineering, acquisition and measurement into one coordinated engagement—so every decision supports the next.
01 — Establish the Foundation
Clarify what the business stands for, who it needs to reach and how growth should be approached.
Brand Strategy & Positioning
Clarify who you serve, what makes you different and how the brand should communicate.
Marketing Strategy & Growth Planning
Turn business goals into a focused plan for attracting and converting the right customers.
02 — Build the Experience
Create the digital experience and connected workflows that help customers take action.
Website Design & Development
Core serviceCreate a distinctive, fast and accessible website built to earn trust and generate action.
CRM & Workflow Automation
Connect inquiries, customer data and follow-up workflows so opportunities do not disappear.
03 — Create and Improve Growth
Build visibility, reach qualified audiences and use reliable data to improve performance.
SEO & Content Strategy
Build lasting search visibility with technically sound pages and genuinely useful content.
Digital Advertising & Paid Media
Reach high-intent audiences with focused campaigns, effective creative and accountable tracking.
Analytics & Conversion Optimization
Turn performance data into practical tests, priorities and measurable improvements.
Engagement structure depends on the work. Strategy, websites and CRM implementations are commonly fixed-scope projects. SEO, advertising and optimization may continue monthly after an agreed initial scope. Third-party software fees and advertising spend are quoted separately.
Website pricing
Website builds.
A one-time project fee, fixed once the scope is agreed.
Launch
A small, fast marketing site with a working inquiry path.
- Up to 5 pages, custom layout
- Mobile-first build, no page builder
- Inquiry form with server-side validation
- Core technical SEO and metadata
- Domain, hosting and launch handled
Growth
A larger conversion-focused site with original design and editable content.
- 8 to 15 pages with a design system
- Original interface design and art direction
- Booking, quote or multi-step workflow
- CMS so your team can edit content
- Analytics and conversion event tracking
Platform
Applications and internal systems where data and integrations carry the work.
- Application architecture and data model
- Authentication, roles and permissions
- Payments and third-party integrations
- Automated testing and CI deployment
- Documented handover to your team
Estimating
What moves the price.
Two sites with the same page count can differ by a factor of four. These six inputs explain most of the gap.
Scale
Pages, templates and distinct content types.
Design
How much original art direction the brand needs.
Content
Whether copy and photography exist or need producing.
Systems
Booking, payments, authentication and data integrations.
Editing
Whether your team needs a CMS, and how flexible it must be.
Timeline
Compressed schedules need more people working in parallel.
After launch
Support and continued development.
Month to month, cancel with 30 days' notice. Eligible website and software builds include 30 days of complimentary post-launch support, up to 5 team-hours, unless the signed proposal provides different coverage.
Care
Keeping a live site secure, updated and quick.
- Dependency and security updates
- Uptime and error monitoring
- Backups with tested restore
- Two hours of content or fixes
- Quarterly performance review
Momentum
Continuous improvement for a site that has work to do.
- Everything in Care
- Six hours of development each month
- Conversion and analytics review
- SEO monitoring and fixes
- Prioritized turnaround
Retainer
A standing slice of the team for ongoing product work.
- Dedicated engineering capacity
- Roadmap planning with your team
- Delivery in two-week cycles
- Architecture and code review
- Direct access to the engineers building it
Full terms for support, delivery and refunds are on the terms page.
What to expect
A clear path from first conversation to delivery.
- 01
Tell us where you want to go
Share the objective, current situation, priorities, timing and budget. We identify what must be understood before recommending an approach.
- 02
Receive a clear proposal
We provide a written scope covering deliverables, responsibilities, timeline, fees, exclusions and the review process.
- 03
See progress and make decisions
You review work at agreed checkpoints, speak directly with the people doing it and approve major decisions before we continue.
- 04
Put the work to use
We deliver or launch the approved work, complete handover and training where needed, and explain the next useful step without forcing an ongoing contract.