About
A team you can actually reach.
Aura Integrated Solutions is a mid-size, multidisciplinary agency based in Detroit, Michigan, serving organizations across the United States and internationally. Website design and development is our core service, supported by brand strategy, marketing, SEO, paid media, CRM automation, analytics and advanced engineering when the project requires it.
Structure
Five connected disciplines, staffed to the work.
Each project draws on the disciplines it needs. Your team is sized around the scope, with one accountable lead coordinating the work from beginning to handover.
Strategy & Positioning
Audience research, brand positioning, messaging, offers and practical growth direction.
Experience Design & Content
Customer journeys, interface design, design systems, art direction and useful content structures.
Engineering & Automation
Front-end, back-end, CMS development, APIs, CRM connections and workflow automation.
Growth & Measurement
SEO, paid media, analytics, conversion improvement and performance reporting.
Delivery & Quality
Discovery, scoping, project coordination, accessibility, testing, performance and release management.
How we work
Strategy, design, growth and engineering working as one team.
Strategists, designers, marketers and engineers review the work together from the beginning. What gets planned remains connected to what gets designed, built, launched and improved.
- Clear commercial terms
- Scope, deliverables, fees, assumptions and the change process are agreed in writing before work begins. Fixed-scope projects and ongoing monthly engagements are identified clearly in the proposal.
- Committed timelines
- Marketing sites usually run two to six weeks. Platform work runs in two-week cycles against milestones you can hold us to.
- Engineered to last
- Maintainable code, current dependencies, fast render paths, tested accessibility and a clean technical SEO foundation.
- Direct communication
- You have a named delivery lead and direct access to the specialists working on your project, without unnecessary communication layers.
How your team is staffed
The right specialists, with clear accountability.
One accountable lead
One person remains responsible for coordinating scope, decisions, progress and delivery.
Specialists matched to the work
Strategy, design, engineering, growth and quality specialists join according to the project's actual needs.
Direct working access
You can speak with the people responsible for the work, while your delivery lead keeps decisions organized.
Who we work well with
Transportation and logistics, automotive and manufacturing, construction and skilled trades, hospitality and food service, beauty, wellness and personal care, property and facility services, and professional services. We also work with product and operations teams needing enterprise engineering support.
When we may not be the right fit
Strong work depends on clear ownership, appropriate access and realistic expectations. We may not be the right partner when:
- There is no clear decision-maker.
- The systems or code cannot be reviewed or accessed.
- Success depends on guaranteed rankings, revenue or advertising results.
- The timeline would require compromising security, accessibility or quality assurance.